The official visitor’s map published by the Lake County Tourism Improvement District (LCTID) received its initial distribution of 1,000 copies at the San Francisco/Bay Area Travel & Adventure Show held in Santa Clara in May. The region has been identified as a key area by the LCTID for marketing Lake County hospitality businesses and attractions.
A total of 70,000 maps were produced in cooperation with Topographics for production and Medium Giant, the media and marketing agency in contract with the LCTID since 2019, according to Brian Fisher, executive director of the organization.
Sixty-five thousand maps are being displayed and distributed by Certified Folder Display Services, Inc., in California Welcome Centers on the Interstate 5 corridor north and south of Sacramento, as well as other valley and Bay area locations beyond Lake County.
The Lake County Chamber of Commerce has maps available for the public at the George Hoberg Visitor Center, 875 Lakeport Boulevard, Lakeport, Monday-Friday, 9 a.m. to 5 p.m.
Fisher noted that the map is, “Fully supported by advertising and includes 14 businesses, ranging from lodgings, restaurants, winery tasting rooms and casinos to communities.”
A key feature of the map is a list of 51 things to do in Lake County under categories such as, “Off the Beaten Path,” history, eat, shoot, dance, sip, “Get Active,” and “Get Wet.” Over 30 winery locations are identified. Users of the map are invited to search for more unique experiences at www.FindLakeCounty.com.
The Visit Lake County CA website includes a map suitable for viewing and downloading here.
The LCTID was developed by Lake County lodging businesses and the County of Lake in 2018 as an assessment district to provide specific benefits through marketing and sales promotion efforts for assessed businesses. The district includes all lodging businesses located in the two cities of Clearlake and Lakeport and the unincorporated area of Lake County. The current district is authorized through December 2023. District renewal efforts guided by the LCTID board of directors will be underway later this year.