Visitors to Lake County will learn about all the area has to offer as an exciting vacation destination through a new responsive website.
With the launch of a new tourism website dubbed, “Calling All Explorers,” the Lake County Tourism Improvement District (LCTID) has created an interactive platform making it easier for potential visitors to digitally experience the area through streamlined navigation and rich content. This combination allows Lake County to be distinctive within the competitive landscape, inviting visitors to know what makes us, “Clearly Different.”
You can visit the website at: www.lakecounty.com and reach us by email at – email@example.com.
“The new site channels Lake County’s laidback, friendly personality. We hear from visitors and local residents alike who love the warm authenticity of the people here. The new website is a reflection of that feeling and will allow visitors to experience that vibe firsthand,” said Michelle Scully, Deputy County Administrative Officer.
An exciting addition to the platform allows website users to “Pick. Send. Enjoy!” a digital postcard from Lake County to friends across the globe. “It’s a fun way to engage and tell people what you love about Lake County and why they should come visit,” notes Lynne Butcher, owner of The Tallman Hotel in Upper Lake.
Additional objectives of the new website will be attracting more visitors to the site, increasing user engagement, and expanding the LCTID email database for future marketing efforts. Key performance indicators include time on site, pages per session, newsletter sign-ups, and other web traffic metrics.
The LCTID board has sought local professionals to help maintain and enhance the website. David Wakefield, editor of The Lake County Bloom, will post a weekly blog. “I am excited to collaborate with the TID and help bring visitors to Lake County,” states Wakefield.
Others assisting in this effort are James Butler II, who oversees the website maintenance, and Karen Pavone of Ink Farm Creative, who directs a vibrant social media presence.
The TID is also launching a search engine marketing (SEM) and social media campaign over the next two months to drive traffic to the site, encouraging visitors to explore, dream and plan their next visit to Lake County.
In addition to Scully and Butcher, other members of the LCTID board of directors are Larry Galupe, Twin Pine Casino & Hotel; Maryann Schmid, The Lodge at Blue Lakes; Priya Dias, Skylark Shores Resort; Jitu Ishwar, Anchorage Inn; Vikesh Parmar, Upper Lake Super 8 Motel; Brian Fisher, Suite on Main; Alan Flora, City of Clearlake; and Wilda Shock, City of Lakeport; Eddie Crandell, Robinson Rancheria of Pomo Indians.