Lake County Wine Alliance ‘Kicks Off’ Plans for the Largest Annual County Fundraising Event

Beneficiary Application Deadline May 1

Lake County Wine Alliance ‘kicks off’ plans for the 2022 Wine Auction to be held September 17 at The Mercantile by Shannon Family of Wines located in Kelseyville, CA.

Wine Alliance Director and Committee Chair, Beth Havrilla, working alongside Vice President, Marie Beery, lead the discussion for the format, layout, and execution of the grand event at its April meeting.

The Wine Auction is the largest annual fundraising event, raising more funds for local charities from a single event than any other local nonprofit organization in Lake County.

The first year of the Wine Auction, the Wine Alliance gave $31,202 to various organizations.

Twenty-one years later, in 2021, the Lake County Wine Auction raised $250,000 for education and community needs with one-third of the money raised directed to the five Lake County High Schools and the balance to community needs.

Since its inception, the Lake County Wine Alliance has awarded a total of $2,327,752 to assist the efforts of 57 local organizations.

“This year we will continue to raise the bar to enrich the lives of people in our communities,” says Havrilla. “Our goal is to produce an event, that is exciting to attend, exceeds fundraising expectations, and continues the community ‘giving’ model the Wine Alliance established more than 20 years ago,” adds Havrilla.

New this year will be Auctioneer Brian Martin, Lake County Sheriff; Emcee will be Jennifer Strong, local businesswoman, and community volunteer; and Special Guest will be Congressman Mike Thompson.

“We’d like to recognize and thank Shaun Hornby, for his many years of service with the Wine Alliance,” states Beery. “For the past thirteen years, he has done an incredible job as the Lake County Wine Auction Auctioneer,” continues Beery.

The annual event is produced by the Lake County Wine Alliance, a nonprofit cooperative serving as the charitable arm of the Lake County wine industry. It is composed of Lake County wineries, winegrape growers, vineyard owners, related businesses, and community supporters.

The organization is operated under the guidance of a six-member volunteer board of directors and numerous volunteer committee members.

The purpose is to support charitable organizations and other local programs to secure Lake County’s future with targeted giving in the areas of education, art, health, and community services. 

May 1, 2022, is the deadline for local organizations and charities to submit applications to the Lake County Wine Alliance to be considered as a 2022 beneficiary of the Lake County Wine Auction.

An application can be found on the Wine Alliance website at

The one-page application can be completed online or printed and mailed to Lake County Wine Alliance, P.O. Box 530, Kelseyville, CA 95451.

This year’s auction will be held on September 17, 2022, at The Mercantile by Shannon Family of Wines located in Kelseyville, CA.

For more information, go to, visit Lake County Wine Alliance on Facebook, or email Marie Beery, Wine Alliance Vice President at

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