I always suggest that, no matter what business you’re in or what level you think you’ve achieved, keep going to educational events. The time investment in educational seminars, podcasts, and other ways to learn always reaps rewards for me. Sometimes, as in this case, what is being discussed triggers an idea totally unrelated to the discussion at hand. Okay, so what is the best idea I’ve ever had? In larger companies, you have a board of directors, usually chosen from a list of people who can bring outside vision to your business. By having a different perspective than what you’re used to seeing every day, it can open up new ideas that can help a company flourish and grow. But most small businesses depend on the vision of one or two core people to remain viable. And that’s not enough. Having owned a number of small businesses, I’ve found that the pattern of ownership is usually the same. You come in with some terrific ideas to improve the business and make those things happen. If those ideas are good, they will create new opportunities for the business.
It sucks to get a bad review, but a bad review can actually be good for your business. Seriously. There are essentially only two kinds of bad reviews; a customer is completely wrong and is mad about something, or a customer genuinely had a bad experience. Both of these represent an opportunity. One of the best reasons to own your Yelp and TripAdvisor and Google accounts is that these companies notify you when someone writes a review. You can then go and address the review as all review sites give you a chance to respond to reviews in writing.